Mi Zhou
BA (BUPT), MS (Tsinghua), PhD (Carnegie Mellon)
Assistant Professor, Accounting and Information Systems Division
Selected publications
- Cascio Rizzo, G.L., Berger, J., Zhou, M. Talking with Your Hands: How Hand Gestures Influence Communication. Accepted at Journal of Marketing Research.
- Wang, W., Zhou, M., Li, B., & Zhuang, H. (2025). Predicting Instructor Performance in Online Education: An Interpretable Hierarchical Transformer with Contextual Attention. Information Systems Research.
- Zhou, M., Abhishek, V., Kennedy, E., Srinivasan, K., & Sinha, R. (2024). Linking Clicks to Bricks: Understanding the Effects of Email Advertising on Multichannel Sales. Information Systems Research, 36(1): 225-238.
- Yi, C., Jiang, Z. & Zhou, M. (2023). Investigating the Effects of Product Popularity and Time Restriction: The Moderating Role of Consumers’ Goal Specificity. Production and Operations Management, 32(9): 2723-2739.
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Zhou, Mi, George H. Chen, Pedro Ferreira, and Michael D. Smith. (2021). Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware. Journal of Marketing Research, 58(6), 1079-1100.
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Zhou, Mi, Dan Geng, Vibhanshu Abhishek, and Beibei Li. (2020). When the Bank Comes to You: Branch Network and Customer Omnichannel Banking Behavior. Information Systems Research, 31(1), 176-197.